On today’s episode of the Spapreneur®, The Product Boss is here! The Product Boss is actually two amazing women who work together, Jacqueline Snyder and Minna Khounlo-Sithep. These women are the combined force behind The Product Boss small business coaching platform and Apple top 10 marketing podcast.
Together, they have grown a community of high-achieving product-based small business owners and have helped them scale their physical product businesses through coaching, digital courses, highlighting female founders each Monday on their podcast, and other important initiatives. Their goal is to change the landscape of product entrepreneurship by connecting small business owners worldwide through a blend of real-life business tactics, creative strategy, and modern leadership.
In addition, Jacqueline and Minna co-founded the “Shop 1 in 5™ Pledge” – a commitment to make 1 in 5 purchases from a small business, online or “offline,” realizing the importance of supporting small retail businesses, online shops, makers, manufacturers, restaurants and many other small businesses that are the backbone of our economy.
Ramona isn’t lying – she LOVES these women, and you should totally listen to them.
Why you want to sell things – yes you really do
Selling products extend the experience of the spa to home
How to get clients to buy products
What you look for when picking a product line for your spa
Co-Branding vs. Wholesale
What about coming up with your own lines of products
It isn’t easy to be a service provider and a product maker and do both well
The sales rep is everything
Use it in real-time with clients before investing in making a product
With product, understand what your customers expect and want
Customize the experience to lead into selling the product
Use the products to create a system for your clients – sell the system
Teach your team to sell from recommendation